Almost 12 months into the global pandemic and it would be safe to say that, for better or for worse, the relationship between businesses and their customers has changed forever. Within the beauty industry, consumers have been forced to try alternative ways to continue accessing their regular products and services while beauty clinic owners look at how they can do things ‘differently’ to survive beyond the current crisis.
In Australia, it seems that as the pandemic dust settles, consumers prefer to choose and support brands that are not only home-grown but that are also perceived as doing their part for society by realigning their business model to lead with safety, convenience and a socially responsible mindset, in addition to the usual product and service satisfaction.
Brands like Brazilian Beauty, whose pandemic inspired metamorphosis included stripping down a complicated company structure in order to have the freedom and ability to pivot it’s business model to one more conducive to short-term survival as well as long-term resilience and growth. A lateral move that opened up the opportunity to, not only create some job stability for its employees during the toughest months of the pandemic, but to also now begin re-emerging with an evolved business model built to sate the new normal.
Brisbane based founder of Brazilian Beauty, Francesca Webster - who welcomed back several of Brazilian Beauty’s best loved clinic locations to their group of company owned stores during the pandemic, says this new direction promises an exciting future ahead - not just for her own clinics but for the Australian beauty industry in general. The forced self-evaluation and soul-searching that the events of 2020 have instigated has given rise to a new community based mindset that has led Francesca to consider how her company can support the industry through a business based collective that offers smaller or independent beauty business access to the type of marketing and point-of-sale software often financially out of reach to them. Combined with a selection of innovative equipment, Australian made cosmeceuticles and an online portal that allows for easy and affordable access to training in some of the newest and in-demand beauty services and procedures; beauty business owners can now leverage the tried and tested business model that has made Brazilian Beauty so resilient and successful, to reset their own businesses for growth in 2021.
If you would like more information on how your business or would benefit from free access to the latest industry software, marketing support and reduced cost training via MediLight and The Skin and Beauty Training Centre then contact firstname.lastname@example.org or call 07 3357 4081 to speak to our friendly team.