If you’ve been in the skin care game for a while, you probably already know that the key to running a thriving skin clinic, salon or spa is effectively getting the word out there about your services using strong marketing tactics..
Don’t get me wrong… of course you need to be totally skilled at delivering an amazing customer experience with the services you provide, but when it comes to generating revenue for your business, your unrivaled facial skills can only make you money if you have a steady stream of clients coming through your doors.
According to hair and beauty software company Kitomba, in Australia the average client retention rate for beauty businesses sits at around 40%. With this proportion of clients actually responsible for 67% of all appointments, it goes without saying that regular clients are worth a lot more to a business than one-off clients.
From a marketing standpoint this means that ensuring you include a few popular, high-repetition beauty services on your skin clinic’s service menu will not only draw new traffic, cultivating repeat visits and increasing your retention KPI, but will also create multiple opportunities for cross-selling to the skin treatment services you may be more passionate about.
The Bread And Butter Services That Will Grow Your Beauty Business.
So, what are some bread and butter services that will guarantee higher customer return rates, help grow the skin services within your business and boost revenue?
Quick, easy and super cost-effective, Spray Tanning is one of the most popular beauty services in Australia.
With in-salon spray tanning prices ranging between $30-$40 and the average client rebooking once every one or two weeks at the least; Spray Tanning is not only a profitable stand alone service but will potentially give you multiple opportunities to cross-sell services such as IPL Hair Reduction and LED Light Therapy.
With the current brow obsession showing no signs of waning, offering services such as HD Eyebrows, eyebrow waxing and brow lamination is undoubtedly a smart way to ensure you are opening your business up to a large group of potential customers.
Customers who seek eyebrow services are already primed for investing in services that will enhance their facial features. They care about their appearance and are in general more open to skincare advice and suggestions.
Forecast to reach a staggering 1.6 billion US dollars by 2025, the global lash market is also showing no sign of slowing down and, thanks to on-line training courses such as those offered through the Skin & Beauty Training Centre, training your clinic staff to become certified eyelash technicians is both affordable and convenient.
Like both spray tanning and eyebrow services, offering eyelash extension or lash lifting services in your clinic or spa offers multiple and repeat opportunities to upsell and cross-sell skin services such as LED Light Therapy, 6-Step HydraFacials and IPL Photorejuvenation.
MediLight Is Here To Help Your Business Grow: Receive a *FREE HYDR8TAN Spray Tan System valued at $595.00.
Powered by successful industry leaders such as Brazilian Beauty clinics, Australian Skin Institute cosmeceuticals and the Skin and Beauty Training Centre - MediLight offers beauty business owners the opportunity to leverage in-clinic, pre-trialled and tested beauty equipment and services to ensure immediate returns on investment.
We are here to help your business grow by offering a collective of beauty-focused equipment, training and mentoring support to smaller, independent and corporate beauty businesses alike.
MediLight’s friendly sales team are all certified beauty professionals with many years of in-clinic experience. They understand what it means to introduce new services and technologies into a beauty business.
That’s why, during the month of December 2021, *we are offering a free HYDR8TAN Professional Tan Machine Kit valued at $595.00 with the purchase of any MediLight beauty device.
Contact MediLight today to discuss their range of MediLight equipment, technologies and training, and learn more about how their mentoring and support services can propel you and your business.
Landline: (07) 3357 4081